{"id":1848,"date":"2022-10-29T11:57:19","date_gmt":"2022-10-29T11:57:19","guid":{"rendered":"https:\/\/mllfontindustria4.site\/?p=1848"},"modified":"2024-01-28T15:45:02","modified_gmt":"2024-01-28T15:45:02","slug":"cual-es-la-diana-del-sistema-de-gestion-para-la-digitalizacion","status":"publish","type":"post","link":"https:\/\/mllfontindustria4.site\/index.php\/2022\/10\/29\/cual-es-la-diana-del-sistema-de-gestion-para-la-digitalizacion\/","title":{"rendered":"\u00bfCu\u00e1l es la diana del sistema de gesti\u00f3n para la digitalizaci\u00f3n?"},"content":{"rendered":"\n<div class=\"wp-block-uagb-image uagb-block-7bd4bfc1 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img fetchpriority=\"high\" decoding=\"async\" srcset=\"https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280-1024x682.jpg \" src=\"https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280-1024x682.jpg\" alt=\"Digital Target\" class=\"uag-image-1861\" width=\"1024\" height=\"682\" title=\"\"\/><\/figure><\/div>\n\n\n\n<p>El sistema de gesti\u00f3n para la digitalizaci\u00f3n constituye uno de los retos m\u00e1s ambiciosos para los decisores del sector empresarial en la actual era digital. Pero, <strong>\u00bfcu\u00e1l es la diana del sistema de gesti\u00f3n para la digitalizaci\u00f3n?<\/strong><\/p>\n\n\n\n<p>Las respuestas ser\u00e1n diversas, sin embargo, las investigaciones consultadas apuntan hacia la <strong>recopilaci\u00f3n, an\u00e1lisis y uso de datos relevantes y de calidad orientada a la toma de decisiones y a la satisfacci\u00f3n del cliente<\/strong>.<\/p>\n\n\n\n<p>Un <strong>requisito obligatorio<\/strong> de estos sistemas es que la organizaci\u00f3n debe <strong>tener una estrategia de gesti\u00f3n de datos digitales<\/strong>, fomentando la implantaci\u00f3n de tecnolog\u00edas que lo faciliten.<\/p>\n\n\n\n<p>En la figura se representa el esquema b\u00e1sico funcional de una estrategia de datos (ON Soluciones, 2022).<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"435\" height=\"421\" src=\"https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/Diagrama-2.png\" alt=\"\" class=\"wp-image-1855 size-full\" srcset=\"https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/Diagrama-2.png 435w, https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/Diagrama-2-300x290.png 300w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-uagb-container uagb-block-a1f4cc5c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7b671e2a\"><h5 class=\"uagb-heading-text\">\u00bfPero qu\u00e9 significa esta l\u00f3gica?<\/h5><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>La empresa ejecuta los procesos en busca del cumplimiento de los objetivos.<\/li>\n\n\n\n<li>Como resultado de la gesti\u00f3n de los procesos se generan m\u00faltiples datos, tanto de sistemas corporativos (CRM, ERP\u2026) como en manos de los usuarios (Apps, Internet of Things\u2026).<\/li>\n\n\n\n<li>Los formatos en los que pueden estar almacenados son m\u00faltiples y el reto est\u00e1 en capturarlos, tratarlos y ponerlos a disposici\u00f3n de los analistas.<\/li>\n\n\n\n<li>El an\u00e1lisis de estos datos permitir\u00e1 evaluar &nbsp;la ejecuci\u00f3n de la estrategia empresarial y que acciones se deben tomar.<\/li>\n\n\n\n<li>Que la retroalimentaci\u00f3n genera una nueva ejecuci\u00f3n o modificaci\u00f3n de los procesos comenzando de nuevo el ejercicio de procesado y an\u00e1lisis.<\/li>\n<\/ol>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Sin embargo, en nuestra opini\u00f3n, para realizar con eficiencia el paso tres no deber\u00e1 faltar la aplicaci\u00f3n de la tecnolog\u00eda Big Data. \u00bfPor qu\u00e9? Porque los datos de las organizaciones (estructurados o no estructurados) proceden de distintas fuentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De la comunicaci\u00f3n entre m\u00e1quinas (IoT, PLC\u2019s, sensores)<\/li>\n\n\n\n<li>De personas con m\u00e1quinas (web, redes sociales)<\/li>\n\n\n\n<li>De personas a personas (mensajer\u00eda, e-mail, llamadas)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-a0b8189f\"><div class=\"uagb-icon-list__wrap\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-0c0cbdc2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/big-data-information-technology-1667212-1024x729.png \" src=\"https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/big-data-information-technology-1667212-1024x729.png\" alt=\"big data, information, technology-1667212.jpg\" class=\"uag-image-1858\" width=\"781\" height=\"556\" title=\"\"\/><\/figure><\/div>\n\n\n\n<p>Y es precisamente la gesti\u00f3n de los <strong>datos no estructurados <\/strong>y <strong>semiestructurados<\/strong> que esta tecnolog\u00eda ofrece su mayor potencialidad<strong>. <\/strong>\u00bfPor qu\u00e9? Porque <strong>las organizaciones necesitan interpretar el contenido de los textos de las redes sociales, los v\u00eddeos y los ficheros de audio<\/strong> para enfrentar las constantes demandas y cambios requeridos por sus clientes.<\/p>\n\n\n\n<p>El <strong>Big Data<\/strong> propicia construir un modelo, basado en los datos recopilados, para describir los patrones y relaciones entre esos datos y <strong>hacer predicciones para comprender mejor el futuro y poder anticiparse a las nuevas exigencias de los clientes y otras partes interesadas para alcanzar la competitividad de forma sostenible.<\/strong><\/p>\n\n\n\n<p>Entonces ratificamos que <strong>la diana del sistema de gesti\u00f3n para la digitalizaci\u00f3n es desplegar una estrategia de datos<\/strong>. La serie de publicaciones <a href=\"https:\/\/kmganalytics.com\/es\/gartner-predicts-2022-las-estrategias-de-datos-y-analisis-generan-confianza-y-aceleran-la-toma-de-decisiones\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Gartner Predicts 2022\">Gartner Predicts 2022<\/a> confirman tambi\u00e9n este criterio: \u2026\u201d necesidad urgente de definir adecuadamente el valor de negocio de los datos en las empresas\u201d.<\/p>\n\n\n\n<p>Sin dudas, tal como ellos afirman : \u201cLas organizaciones que invierten en datos y an\u00e1lisis como una capacidad empresarial central, que ponen en pr\u00e1ctica sus beneficios y que miden e informan de esos beneficios a los inversores, estar\u00e1n mejor preparadas para competir con las organizaciones que no lo hagan\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sistema de gesti\u00f3n para la digitalizaci\u00f3n constituye uno de los retos m\u00e1s ambiciosos para los decisores del sector empresarial en la actual era digital. Pero, \u00bfcu\u00e1l es la diana del sistema de gesti\u00f3n para la digitalizaci\u00f3n? Las respuestas ser\u00e1n diversas, sin embargo, las investigaciones consultadas apuntan hacia la recopilaci\u00f3n, an\u00e1lisis y uso de datos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacion-digital"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280.jpg",1280,853,false],"thumbnail":["https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280-150x150.jpg",150,150,true],"medium":["https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280-300x200.jpg",300,200,true],"medium_large":["https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280-768x512.jpg",768,512,true],"large":["https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280.jpg",1280,853,false],"2048x2048":["https:\/\/mllfontindustria4.site\/wp-content\/uploads\/2022\/10\/digitization-5053577_1280.jpg",1280,853,false]},"uagb_author_info":{"display_name":"Mariluz Llanes Font","author_link":"https:\/\/mllfontindustria4.site\/index.php\/author\/mariluz-llanes-font\/"},"uagb_comment_info":163,"uagb_excerpt":"El sistema de gesti\u00f3n para la digitalizaci\u00f3n constituye uno de los retos m\u00e1s ambiciosos para los decisores del sector empresarial en la actual era digital. Pero, \u00bfcu\u00e1l es la diana del sistema de gesti\u00f3n para la digitalizaci\u00f3n? Las respuestas ser\u00e1n diversas, sin embargo, las investigaciones consultadas apuntan hacia la recopilaci\u00f3n, an\u00e1lisis y uso de datos&hellip;","_links":{"self":[{"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/posts\/1848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":7,"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/posts\/1848\/revisions"}],"predecessor-version":[{"id":1874,"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/posts\/1848\/revisions\/1874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/media\/1861"}],"wp:attachment":[{"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/categories?post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mllfontindustria4.site\/index.php\/wp-json\/wp\/v2\/tags?post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}